In 2012, the Zurich-based web agency subwave Internet, founded by Daniel Schulthess, developed the Random Art Generator—a software tool for creating algorithmic vector graphics. Initially used for website visuals, flyers, and artwork, the goal was to bring a personal and creative touch to mass-produced items, making them more engaging and unique. Concept see here; Zufallsdesign(.com)

As subwave Internet expanded into e-commerce—launching some of the first online watch shops in Europe—it was a natural evolution to apply this personalization concept to timepieces. This led to the creation of CONCENTRIC-WATCH, a microbrand focused on Swiss-made watches. Each piece was handcrafted in collaboration with a trusted watchmaker, combining precision craftsmanship with individually generated, one-of-a-kind designs.

Over a decade later, CONCENTRIC watches were officially launched in a limited series of 500 pieces, produced to the highest standards in a renowned Hong Kong watch factory—trusted by several Swiss-Made brands for their exceptional quality.

During this time, Daniel Schulthess also gained recognition in the art world under the name Daniel Wave, showcasing his vibrant, digitally-driven art concept in exhibitions in New York City and Las Vegas. His works have been acquired by international collectors and art buyers, further establishing his creative vision across both design and fine art.

Our Colorful Designer Wristwatches are partly made with the help of algorithms and AI. Every wristwatch dial was chosen among many and edited for use in a very special timepiece..

CONCENTRIC-WATCH
is a
European Registered Trademark:
DPMA (German Brand Registry) Word/Image Brand Nr. 302024238774.2
and in 
Swiss Registry a
Modèle Déposé
The ::concentric dials are protected by copyright.
Registration 140 877 in the Swiss Design Register of the Swiss Federal Institute of Intellectual Property (IPI) 07-2014 (expired).

Registered trademark
Since November 5, 2018, the design has also been registered as figurative mark 723430 with the IPI to counter further attempts to steal this concept. Valid until 2028