{"id":4470,"date":"2026-05-18T20:54:09","date_gmt":"2026-05-18T20:54:09","guid":{"rendered":"https:\/\/concentric-watch.com\/v8-about\/"},"modified":"2026-06-10T23:12:20","modified_gmt":"2026-06-10T23:12:20","slug":"about","status":"publish","type":"page","link":"https:\/\/concentric-watch.com\/de\/about\/","title":{"rendered":"About \u2014 Story"},"content":{"rendered":"<style id=\"cw-about-v2\">\n.cw-v8{--red:#B83434;--blue:#1E468A;--green:#1E6A46;--grey:#585858;--ink:#111;--ink-2:#444;--ink-3:#888;--bg:#fff;--rule:#E8E8E8;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;background:#fff;color:var(--ink)}\n.cw-v8 *,.cw-v8 *::before,.cw-v8 *::after{box-sizing:border-box}\n.cw-v8 .nav{display:flex;align-items:center;justify-content:space-between;padding:0 64px;height:64px;border-bottom:1px solid var(--rule);background:#fff;position:sticky;top:0;z-index:100}\n.cw-v8 .nav-logo{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}\n.cw-v8 .nav-logo 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20px;min-height:70vh}\n  .cw-v8 .ab-hero-foot{gap:24px}\n  .cw-v8 .ab-stat-sep{display:none}\n  .cw-v8 .ab-manifesto,.cw-v8 .ab-timeline,.cw-v8 .ab-quote,.cw-v8 .ab-cta,.cw-v8 .ab-craft{padding:64px 20px}\n  .cw-v8 .ab-founder-text{padding:40px 20px}\n  .cw-v8 .ab-color-panel{padding:40px 20px}\n  .cw-v8 .ab-pos-left,.cw-v8 .ab-pos-right{padding:48px 20px}\n  .cw-v8 .ab-tl-grid{grid-template-columns:1fr}\n  .cw-v8 .ab-tl-item{border-right:none;border-bottom:1px solid var(--rule)}\n  .cw-v8 .ab-tl-item:last-child{border-bottom:none}\n  .cw-v8 .footer{grid-template-columns:1fr;padding:32px 20px}\n  .cw-v8 .footer-bottom{padding:16px 20px}\n}\n<\/style>\n\n<div class=\"cw-v8\">\n  <div class=\"strip\"><span style=\"background:#8C5454\"><\/span><span style=\"background:#4A5878\"><\/span><span style=\"background:#4A6E5A\"><\/span><span style=\"background:#585858\"><\/span><span style=\"background:#8C5454\"><\/span><span style=\"background:#4A5878\"><\/span><\/div>\n  <nav class=\"nav\">\n    <a href=\"\/de\/\" class=\"nav-logo\"><img decoding=\"async\" src=\"https:\/\/concentric-watch.com\/wp-content\/uploads\/2026\/05\/concentric-logo-actual.jpeg\" alt=\"Konzentrische Uhr\"><span class=\"nav-wordmark\">konzentrische Uhr<\/span><\/a>\n    <div class=\"nav-links\">\n      <a href=\"\/de\/shop\/\">Gesch\u00e4ft<\/a>\n      <a href=\"\/de\/product-category\/automatic-wristwatches-for-men-automatic-wristwatches-for-men\/\">41mm Automatik<\/a>\n      <a href=\"\/de\/product-category\/bunte-quarz-modedamen-uhren\/\">Damen 36mm<\/a>\n      <a href=\"\/de\/product-category\/best-museum-watches-under-500-museum-watches\/\">Museum<\/a>\n      <a href=\"\/de\/product-category\/colorful-nylon-watch-bands-boxes\/\">Zubeh\u00f6r<\/a>\n      <a href=\"\/de\/v8-cart\/\">Warenkorb (0)<\/a>\n    <\/div>\n    <div class=\"nav-lang\"><a href=\"#\" class=\"active\">E<\/a> <a href=\"#\">D<\/a> <a href=\"#\">F<\/a><\/div>\n  <\/nav>\n  <div class=\"breadcrumb\"><a href=\"\/de\/\">Haus<\/a><span>\/<\/span>Geschichte<\/div>\n\n  <!-- \u2500\u2500 HERO \u2500\u2500 -->\n  <section class=\"ab-hero\">\n    <div class=\"ab-hero-bg\">\n      <svg viewbox=\"0 0 100 100\" fill=\"none\">\n        <circle cx=\"50\" cy=\"50\" r=\"48\" stroke=\"white\" stroke-width=\".8\"\/>\n        <circle cx=\"50\" cy=\"50\" r=\"38\" stroke=\"white\" stroke-width=\".8\"\/>\n        <circle cx=\"50\" cy=\"50\" r=\"28\" stroke=\"white\" stroke-width=\".8\"\/>\n        <circle cx=\"50\" cy=\"50\" r=\"18\" stroke=\"white\" stroke-width=\".8\"\/>\n        <circle cx=\"50\" cy=\"50\" r=\"8\" stroke=\"white\" stroke-width=\".8\"\/>\n      <\/svg>\n    <\/div>\n    <div class=\"ab-hero-label\">Basel, Switzerland \u00b7 Since 2015<\/div>\n    <h1 class=\"ab-hero-h1\">Each dial exists<br><em>once.<\/em><br>No exceptions.<\/h1>\n    <div class=\"ab-hero-foot\">\n      <div class=\"ab-stat\"><div class=\"ab-stat-num\">500<\/div><div class=\"ab-stat-label\">Total pieces \u2014 ever<\/div><\/div>\n      <div class=\"ab-stat-sep\"><\/div>\n      <div class=\"ab-stat\"><div class=\"ab-stat-num\">4<\/div><div class=\"ab-stat-label\">Dial series<\/div><\/div>\n      <div class=\"ab-stat-sep\"><\/div>\n      <div class=\"ab-stat\"><div class=\"ab-stat-num\">249 CHF<\/div><div class=\"ab-stat-label\">Starting price<\/div><\/div>\n      <div class=\"ab-stat-sep\"><\/div>\n      <div class=\"ab-stat\"><div class=\"ab-stat-num\">50+<\/div><div class=\"ab-stat-label\">Sold \u00b7 verified buyers<\/div><\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 MANIFESTO \u2500\u2500 -->\n  <section class=\"ab-manifesto reveal\">\n    <div class=\"ab-manifesto-inner\">\n      <div class=\"ab-eyebrow\">The idea<\/div>\n      <p class=\"ab-pull\">A watch is usually a status symbol.<br>We made one that&#8217;s a <strong>work of art instead.<\/strong><br>Generated by software. Limited to 500 pieces total.<br>Priced so people actually buy it.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 FOUNDER \u2500\u2500 -->\n  <section class=\"ab-founder reveal\">\n    <div class=\"ab-founder-visual\">\n      <img decoding=\"async\" class=\"ab-founder-logo\" src=\"https:\/\/concentric-watch.com\/wp-content\/uploads\/2026\/05\/concentric-logo-actual.jpeg\" alt=\"Concentric Watch logo\">\n      <div class=\"ab-founder-tag\">Daniel Schulthess \u00b7 Basel<\/div>\n    <\/div>\n    <div class=\"ab-founder-text\">\n      <h2 class=\"ab-founder-name\">Daniel Schulthess<\/h2>\n      <div class=\"ab-founder-role\">Founder \u00b7 Architect \u00b7 Digital Artist \u00b7 Basel, Switzerland<\/div>\n      <div class=\"ab-founder-body\">\n        <p>Daniel Schulthess is a Basel-based architect whose practice spans buildings, generative art, and product design. His other work includes <strong>A100 Architektur<\/strong> \u2014 an architectural office in Basel \u2014 and <strong>Daniel Wave<\/strong>, a digital art project exploring algorithmic pattern generation.<\/p>\n        <p>CONCENTRIC-WATCH grew directly from his art practice. The same software tools he uses to generate large-format prints were adapted to produce watch dials. Each output is unique by mathematical necessity \u2014 the algorithms are designed to never repeat.<\/p>\n        <p>The brand launched in 2015 with a first limited series. It has operated quietly since \u2014 no advertising budget, no influencer campaigns \u2014 selling primarily through direct channels and eBay to buyers across Europe who found it on their own.<\/p>\n        <p><strong>&#8220;Each watch represents a small minimalist work of art. The concept comes from the Swiss architect Daniel Schulthess \u2014 AI generators and distortion tools are used to produce each unique dial.&#8221;<\/strong><\/p>\n      <\/div>\n      <div class=\"ab-founder-links\">\n        <a href=\"https:\/\/danielwave.art\" target=\"_blank\" class=\"ab-founder-link\">danielwave.art \u2192<\/a>\n        <a href=\"https:\/\/100.ch\" target=\"_blank\" class=\"ab-founder-link\">a100 architektur \u2192<\/a>\n        <a href=\"\/de\/dial-styles\/\" class=\"ab-founder-link\">How the dials are made \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 THREE BRAND COLORS \u2500\u2500 -->\n  <section class=\"ab-colors reveal\">\n    <div class=\"ab-color-panel\">\n      <div class=\"ab-color-dot\" style=\"background:#B83434\"><\/div>\n      <h3 class=\"ab-color-h\">Algorithmic<\/h3>\n      <p class=\"ab-color-body\">Drawn by Daniel&#8217;s own software \u2014 custom code that generates concentric rings and radial gradients. The original technique that gave the brand its name. No two outputs are the same.<\/p>\n    <\/div>\n    <div class=\"ab-color-panel\">\n      <div class=\"ab-color-dot\" style=\"background:#1E468A\"><\/div>\n      <h3 class=\"ab-color-h\">AI-Generated<\/h3>\n      <p class=\"ab-color-body\">Midjourney and DALL-E prompts, refined over many iterations to produce dial artwork that works at watch scale. Bold, graphic, and unlike anything in traditional watchmaking.<\/p>\n    <\/div>\n    <div class=\"ab-color-panel\">\n      <div class=\"ab-color-dot\" style=\"background:#1E6A46\"><\/div>\n      <h3 class=\"ab-color-h\">Filter-Art<\/h3>\n      <p class=\"ab-color-body\">Digital filter chains applied to source material \u2014 layered transformations producing soft gradients and organic patterns. Designed for the 36mm Ladies case format.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 TIMELINE \u2500\u2500 -->\n  <section class=\"ab-timeline reveal\">\n    <div class=\"ab-eyebrow\">Milestones<\/div>\n    <div class=\"ab-tl-grid\">\n      <div class=\"ab-tl-item\">\n        <div class=\"ab-tl-year\">2015<\/div>\n        <div class=\"ab-tl-title\">First series<\/div>\n        <div class=\"ab-tl-body\">The original CONCENTRIC-WATCH limited series. Swiss-Made at the time \u2014 the only series to carry that designation. Design language established.<\/div>\n      <\/div>\n      <div class=\"ab-tl-item\">\n        <div class=\"ab-tl-year\">2020<\/div>\n        <div class=\"ab-tl-title\">Algorithmic generation<\/div>\n        <div class=\"ab-tl-body\">Daniel&#8217;s proprietary art software adapted for dial production. New series: Algorithmic, AI-Generated, Filter-Art. Movement switched to Miyota Automatic.<\/div>\n      <\/div>\n      <div class=\"ab-tl-item\">\n        <div class=\"ab-tl-year\">2024<\/div>\n        <div class=\"ab-tl-title\">500 piece run<\/div>\n        <div class=\"ab-tl-body\">Final run defined: 500 total pieces across all series. Brand registered in Germany. Gift box and booklet introduced as standard packaging.<\/div>\n      <\/div>\n      <div class=\"ab-tl-item\">\n        <div class=\"ab-tl-year\">2026<\/div>\n        <div class=\"ab-tl-title\">New web presence<\/div>\n        <div class=\"ab-tl-body\">Full brand redesign. Direct-to-consumer store launched. 50+ verified eBay buyers. Swiss Design position formalised \u2014 honest about what it is.<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 POSITIONING \u2500\u2500 -->\n  <section class=\"ab-position reveal\">\n    <div class=\"ab-pos-left\">\n      <div class=\"ab-eyebrow\">Schweizer Design<\/div>\n      <h2 class=\"ab-pos-h\">Not Swiss Made.<br>And proud of it.<\/h2>\n      <div class=\"ab-pos-body\">\n        <p>Switzerland has strict legal rules around the &#8220;Swiss Made&#8221; designation \u2014 the movement must be assembled and cased in Switzerland. CONCENTRIC watches don&#8217;t meet that threshold. The movements are Miyota (Japan) and Seiko (Japan).<\/p>\n        <p>We say this upfront because it matters. <strong>Schweizer Design<\/strong> \u2014 designed in Basel by a Swiss architect \u2014 is what we actually are. That&#8217;s worth something. Just not the same thing as a Longines or an IWC.<\/p>\n        <p>The result is a watch that&#8217;s <strong>honest, affordable, and genuinely designed<\/strong> \u2014 not a copy of luxury positioning that doesn&#8217;t belong to it.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"ab-pos-right\">\n      <div class=\"ab-eyebrow\" style=\"color:#555\">Brand reference points<\/div>\n      <h2 class=\"ab-pos-h light\">Closer to Swatch.<br>Not Chopard.<\/h2>\n      <div class=\"ab-pos-body light\">\n        <p>The target buyer is someone who buys a watch the way they buy a print from a gallery \u2014 because of how it looks, and because there won&#8217;t be another one.<\/p>\n        <p>They&#8217;re interested in art, architecture, and design. They&#8217;re not trying to signal wealth. They want something that starts a conversation.<\/p>\n      <\/div>\n      <div class=\"ab-refs\">\n        <div class=\"ab-ref\"><strong>Reference:<\/strong> 100.ch \u2014 architectural minimalism, Basel<\/div>\n        <div class=\"ab-ref\"><strong>Reference:<\/strong> danielwave.art \u2014 generative digital art<\/div>\n        <div class=\"ab-ref\"><strong>Reference:<\/strong> Swatch \u2014 fashion-forward, accessible, limited<\/div>\n        <div class=\"ab-ref\"><strong>Not:<\/strong> Rolex \u00b7 IWC \u00b7 Chopard \u00b7 luxury status markers<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 CRAFT \u2500\u2500 -->\n  <section class=\"ab-craft reveal\">\n    <div class=\"ab-craft-visual\">\n      <div class=\"ab-craft-tile\">Gift box<\/div>\n      <div class=\"ab-craft-tile dark\">Booklet<\/div>\n      <div class=\"ab-craft-tile dark\">Tracked post<\/div>\n      <div class=\"ab-craft-tile\">Basel<\/div>\n    <\/div>\n    <div>\n      <div class=\"ab-eyebrow\">Every order<\/div>\n      <h2 class=\"ab-craft-h\">Packed like it matters. Because it does.<\/h2>\n      <div class=\"ab-craft-body\">\n        <p>Every CONCENTRIC watch ships in a signature gift box with a printed booklet \u2014 the story of the brand, the dial series, and the generation process behind each piece.<\/p>\n        <p>Gift packaging is included with every order. It&#8217;s not an upsell. It&#8217;s what buying a piece of art should feel like.<\/p>\n        <p>Dispatched from Basel within 1\u20132 business days. Free standard shipping within Switzerland. Tracked worldwide.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 QUOTE \u2500\u2500 -->\n  <section class=\"ab-quote reveal\">\n    <p class=\"ab-quote-text\">&#8220;Each watch represents a small minimalist work of art. Each Unique.&#8221;<\/p>\n    <div class=\"ab-quote-attr\">Daniel Schulthess \u00b7 Founder \u00b7 CONCENTRIC-WATCH<\/div>\n  <\/section>\n\n  <!-- \u2500\u2500 CTA \u2500\u2500 -->\n  <section class=\"ab-cta reveal\">\n    <h2 class=\"ab-cta-h\">500 unique dials.<br>Browse the collection.<\/h2>\n    <div class=\"ab-cta-right\">\n      <p class=\"ab-cta-body\">Each watch is different. Once a model sells out, the design is retired permanently. No reprints. No second runs.<\/p>\n      <div class=\"ab-cta-btns\">\n        <a href=\"\/de\/shop\/\" class=\"btn-primary\">Shop All Watches<\/a>\n        <a href=\"\/de\/dial-styles\/\" class=\"btn-ghost\">How Dials Are Made<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <footer class=\"footer\">\n    <div class=\"footer-brand\">\n      <a href=\"\/de\/\" style=\"display:inline-block;\"><img decoding=\"async\" src=\"https:\/\/concentric-watch.com\/wp-content\/uploads\/2026\/05\/concentric-logo-actual.jpeg\" alt=\"Konzentrische Uhr\" style=\"height:40px;width:auto;display:block;\"><\/a>\n      <p>Each Unique \u00b7 Basel, Switzerland<br>Swiss Design \u00b7 Miyota Movement<\/p>\n    <\/div>\n    <div><h4>Gesch\u00e4ft<\/h4><a href=\"\/de\/product-category\/automatic-wristwatches-for-men-automatic-wristwatches-for-men\/\">41mm Automatik<\/a><a href=\"\/de\/product-category\/bunte-quarz-modedamen-uhren\/\">Damen 36mm<\/a><a href=\"\/de\/product-category\/best-museum-watches-under-500-museum-watches\/\">Museumsuhren<\/a><a href=\"\/de\/product-category\/colorful-nylon-watch-bands-boxes\/\">Zubeh\u00f6r<\/a><\/div>\n    <div><h4>Brand<\/h4><a href=\"\/de\/about\/\">Geschichte<\/a><a href=\"\/de\/dial-styles\/\">Die Zifferblattstile<\/a><a href=\"\/de\/blog\/\">Presse<\/a><\/div>\n    <div><h4>Support<\/h4><a href=\"\/de\/contact\/\">Kontakt<\/a><a href=\"\/de\/returns\/\">R\u00fccksendungen<\/a><a href=\"\/de\/faq\/\">FAQ<\/a><a href=\"\/de\/v8-cart\/\">Cart<\/a><\/div>\n    <div><h4>Legal<\/h4><a href=\"\/de\/impressum\/\">Impressum<\/a><a href=\"\/de\/privacy-policy\/\">Datenschutzrichtlinie<\/a><a href=\"\/de\/returns\/\">Bedingungen<\/a><\/div>\n  <\/footer>\n  <div class=\"footer-bottom\"><p>\u00a9 2026 Concentric-Watch \u00b7 Basel \u00b7 Switzerland<\/p><p>Swiss Design \u00b7 Not Swiss Made<\/p><\/div>\n<\/div>\n\n<script>\n(function(){\n  var els = document.querySelectorAll('.cw-v8 .reveal');\n  if(!els.length) return;\n  var io = new IntersectionObserver(function(entries){\n    entries.forEach(function(e){ if(e.isIntersecting) e.target.classList.add('in'); });\n  }, {threshold:0.12});\n  els.forEach(function(el){ io.observe(el); });\n})();\n<\/script>","protected":false},"excerpt":{"rendered":"<p>concentric-watch Shop 41mm Auto Ladies 36mm Museum Accessories Cart (0) E D F Home\/Story Basel, Switzerland \u00b7 Since 2015 Each dial existsonce.No exceptions. 500 Total pieces \u2014 ever 4 Dial series CHF 249 Starting price 50+ Sold \u00b7 verified buyers The idea A watch is usually a status symbol.We made one that&#8217;s a work of &hellip;<\/p>","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-4470","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About CONCENTRIC Watches \u2014 Swiss Design, Unique Algorithmic Dials<\/title>\n<meta name=\"description\" content=\"Discover the concept behind CONCENTRIC watches \u2014 Swiss-designed wristwatches with unique algorithmic dials crafted in Basel. 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